Your Stronger Financial Future: The Eight Essential Strategies for Making Profitable Investments – Mike Egan’s debut book coming this September through McGraw-Hill.

Imagine if you had a clear-eyed view of the handful of powerful factors that shape your financial future – if you could sort through your fears and presumptions, then master just the few fundamentals that will really make a difference to your financial freedom.   You would have a much higher level of confidence, control, and ease with your money.  That might be reward enough.  But you could also achieve your financial goals because you would set those goals with the knowledge that they are attainable and within your grasp. What’s more, you can help your friends, parents, children and grandchildren understand how the fundamentals control their lives – you can help them see the path to their own financial future.

Mike Egan – trusted Certified Financial Planner and constant observer of human behavior – clarifies the new landscape with characteristic compassion in his new book, Your Stronger Financial Future: The Eight Essential Strategies for Making Profitable Investments.

First, he teases out the facts from the falsehoods that drive many of our daily thoughts and practices – that also shape our long-term financial pictures.  Then he reveals how we each have the ability and power to navigate them with confidence, make better decisions, and come out ahead. The book:

• Identifies the 8 money myths that we all implicitly carry with us
• Clarifies which myths really impact our financial reality, and which should be discarded
• Argues that 2 psychological barriers play a huge role in our decision-making – fear, and presumption
• Makes the case that each one of us can see the market for what it is, let go of the 2 most powerful psychological barriers that keep us from succeeding financially, and realizing measurably-better results.

Few personal finance guides provide the context, behavioral insight, and advice that most of us need to overcome our deep-seated biases and change our results.  Your Stronger Financial Future not only does this, it provides practical tools and rules to live by that, if heeded, set us up for the successful financial future we all desire.

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